Sunday, December 18, 2016

Alice's English Twin

Many people are familiar with the Alice in Wonderland attraction in Disneyland.  Walt initially planned for it to be a walk-thru; "down the rabbit-hole, through the maze of doors, the Rabbit's House, past The Singing Flowers, Dodo Rock, the Mad Hatter's Tea Party, climaxing in the courtroom of the Queen of Hearts."

Imagineer Claude Coats was the show designer for the entire attraction, including the vehicle and received a patent for it's ornamental design on January 12, 1960.

But Arrow’s imagination also crossed the Atlantic. Over the years Arrow sold several rides to Blackpool Pleasure Beach in England and one of them took passengers on a journey thru Alice in Wonderland, housed inside a 10,000 square foot stone castle. The UKRides website indicates that the rights to do the ride were licensed from Disney before it opened in 1961.

Cheshire Cat Themed Vehicle Bodies at Blackpoool

An article on Arrow Development in the Sunday September 2, 1962 San Jose Mercury News described the English Alice;

"The ride began with the sensation of tumbling 30 feet down a rabbit hole, progressed thru a tiny door, then a mammoth door, past the croquet party with flamingo heads mallets. The Mad Hatter, Red Queen, Tweedledee and Tweedledum, a 40-foot caterpillar, Father William dancing back and forth with a snake on his nose, the looking glass zoo, and talking flowers were all there, over 4 dozen figures in all."

"Missing was the somewhat frightening overtone imposed by the Queen when she snapped “Off with their heads!”. “We chose to tackle it from the standpoint of a child’s pleasant fantasy,” an Arrow spokesman said. Wonderland marked Arrow’s debut in the foreign market."

Blackpool's Steeplechase

As with Disney, Arrow would provide other ride systems to Blackpool including a Steeplechase and the Pepsi Max Big One roller coaster, in 1994. Note the design of the cross-ties in significantly different from earlier Arrow tracks.

Pepsi Max Big One

And - staying with the Alice in Wonderland theme, the Mad Tea Party at Disneyland;

1 comment:

  1. My ol time buddy John Lane worked at Arrow in the 1960's.